Thales has announced new additions to its inflight entertainment (IFE) portfolio to complement the AVANT system currently flying on more than 30 airlines. The new offerings are called CORE and PRESTIGE. The announcement was made at Aircraft Interiors Expo in Hamburg.

CORE is designed for airlines looking for a solution with a streamlined configuration and accelerated delivery process. It uses an intuitive passenger interface, SELECT, offering a simple and uncompromised user experience. SELECT provides opportunities to reach passengers with mixed content and seamless advertising integration including promotions, targeted offers and destination content.

CORE is delivered connectivity-ready with a set of key applications and digital services to meet airline and passenger expectations. Thales notes that CORE is built on a proven solution, configured on existing architecture; and is already linefit-offerable on all Boeing and Airbus platforms and cyber-secured by Thales.

PRESTIGE, featuring ultra HD (4K) displays, is designed for airlines looking for an exclusive experience and unique services extending far beyond the IFE system. It is designed to enable passengers to connect, engage and enjoy their flight with the latest consumer electronic devices and unique connected apps. The system is developed through a “co-innovation” process with each airline customer, resulting in a unique SIGNATURE user interface (UI) developed by a dedicated Thales UX Center of Excellence.

All Thales IFE solutions are powered by the InFlyt360 digital platform, incorporating the latest Big Data technologies such as machine learning and matching algorithms.