Traditionalists will shed a tear on 19th May when some proud names from French aeronautical history disappear from the contemporary aviation scene. Safran has decided to place all of its companies under a single banner and brand name – Safran – “to bolster its position as a global industrial leader and accelerate its international growth”. The Safran logo becomes the sole emblem representing all Group companies.
The group believes that operating under a single brand will enable it to further improve its recognition across all markets where Safran operates; guarantee enhanced visibility of its businesses and the products and services it offers; bolster employees' feelings of belonging to a single enterprise; and facilitate the elimination of barriers and the development of cross-disciplinary projects, while boosting collaboration and mobility.
This change only concerns the names of Safran companies, which now include the Safran brand plus a description of their business. Each company's organization and scope of activity will stay the same.
The new names are as follows (old names in brackets): Safran Nacelles (Aircelle), Safran Ceramics (Herakles), Safran Transmission Systems (Hispano-Suiza), Safran Electrical & Power (Labinal Power Systems), Safran Landing Systems (Messier-Bugatti-Dowty), Safran Identity & Security (Morpho), Safran Electronics & Defense (Sagem), Safran Aircraft Engines (Snecma), Safran Aero Boosters (Techspace Aero), and Safran Helicopter Engines (Turbomeca).
The global deployment of this project will start on 19th May 2016. Along with the name changes, Safran will also change its brand logo, revamp its brand image and create a new baseline.