The small Icelandic low-cost carrier, PLAY, which offers flights between Europe and North America with connections in Reykjavik and which started flights in 2021, continues to continue its rise. 

PLAY thus carried 86,661 passengers in March 2023, with a load factor of 80.6%, a near-tripling compared to traffic in the same month of the year 2022. Last March, PLAY carried 23,700 passengers with a load factor of 67%. In March 2023, 26% of the airline's passengers traveled from Iceland, while 39% traveled to Iceland and 35% were connecting passengers. The Icelandic low-cost carrier says it is experiencing continued growth in average yields and ancillary revenues. 

In the first quarter of 2023, PLAY carried 212,408 passengers with a load factor of 78.4% and an on-time performance of 85.5%. In 2023, PLAY is further expanding its network and serving 37 destinations, including 13 new ones. According to PLAY, demand is particularly strong for flights to Porto, Lisbon, Athens and Bologna. The Icelandic low-cost airline serves Iceland (Keflavik/Reykjavik) from Paris CDG with daily flights, with connections to Baltimore, Boston, New York, Washington D.C and Toronto (starting June 22, 2023).