Premium or "100% business" airlines like La Compagnie continue to make emulators. The new project of this type is called "BeOnd," a play on the English word "beyond," translatable into French as "beyond," perhaps to emphasize the comfort and service that the new start-up promises on board its planes.

Fifteen or so routes, including Paris, to begin with 

The new company wants to launch flights to and from Velana International Airport in Malé, the capital of the Maldives archipelago. It wants to use Airbus A321LRs with only 68 seats that can be converted into beds, in a 2-2 configuration. Initially, the airline plans to open 15 routes, including Paris, Munich, Zurich, Vienna, Milan, Jeddah, Riyadh, Dubai, Mumbai, Delhi, Astana, Singapore, Hong Kong and Taipei. The company also plans to offer very luxurious on-board services with catering by a starred chef. Each customer will also receive a complete wellness kit and in-flight wifi will be included. Passengers will be able to check in their luggage at home and will even have the option of a limousine transfer to the airport, where they will also have access to a dedicated lounge. 

The Airbus A321LR or XLR for BeOnd's fleet

Behind this airline project is the UAE-based investment company Arabesque, backed by the Maldivian hotel group SIMDI. The management team consists of Tero Naskila, CEO and co-founder of BeOnd, who is the former CEO of Estonian Air and the commercial director of Air Baltic. The company's Chief Sales Officer (CSO) is Max Nilov, and its Commercial Director and co-founder is Sascha Feuerherd, who has worked in aviation consulting. The BeOnd project is supported by the Maldives government, which has granted the company the status of a national carrier. The company plans to launch its first flights in the summer of 2023, once it has taken delivery of its first two aircraft. For now, it plans to use Airbus A321 LRs, but the company's management has also expressed interest in the A321 XLR, when it enters service in 2024, which could allow BeOnd to serve more distant destinations. If successful, the company plans to serve some 60 destinations.