Bell Helicopter unveiled its air taxi cabin design at the CES 2018 consumer technology show in Las Vegas. The company said he four-passenger cabin demonstrates its view of an on-demand mobility aircraft that focuses on a people-first engineered user experience tailored with an urban air taxi ride.

“The future of urban air taxi is closer than many people realize,” Bell Helicopter’s President and CEO Mitch Snyder commented at the show, which runs from 9th-12th January.

According to Bell, the cabin represents a fully integrated user experience control centre, where passengers can catch up on world news, hold a video conference call, share documents with other passengers or simply unplug from the noisy world below in a comfortable, relaxing space.

Visitors to the show were able to experience an augmented reality simulator inside the cabin with a selection of consumer scenarios, from a red-carpet premiere landing to several cross-city day and night trips.

The U.S. firm joins Airbus and others in exploring airborne urban mobility concepts. In October, Dubai's Road and Transport Authority (RTA)started testing a prototype for its Autonomous Air Taxi (AAT) vehicle that will be the basis for the city’s future self-flying taxi service. And Uber announced last May that it was partnering with various companies, including Bell, to develop flying taxi vehicles, and the associated network of charging stations and vertiports.